Instagram enables purchases through the application in other countries. Poland is also on the list of new places, which means new opportunities for brands.
Over a month ago, we wrote about the fact that the shopping function on Instagram has been expanded to include more countries and can be used not only by residents of the United States, but also Australia, Brazil, Canada, France, Germany, Italy, Spain, and Great Britain. It allows users to mark products in organic posts along with a description, information about their price and links to pages where they can be purchased.
To the satisfaction of brands from countries other than those previously mentioned, two days ago it was announced on the Instagram business account that the option will be available in other countries, including Poland.
Opportunity to benefit from the gain also Sweden, the Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, and Belize.
As we can read in the short information, thanks to extending this option to other countries, Instagram has helped companies connect customers with products even better. From the perspective of the average user of the application, it also seems to be useful - users of it often treat it as a source of inspiration, and finding information about the product and going to the site with the possibility of buying with one click is a time saver. It is possible to mark up to five products on each photo, and up to twenty in the case of a carousel or buysocialfollowers.co.uk.
It remains for us to wait for Polish brands to start using this function and to see if it will also succeed in our yard.
